A celebration of a life spent doing what we love.
On our 30th anniversary, we invite you to join us
in a celebration of a life spent doing what we love,
a life lived beautifully.
30 years of design understanding brought to life.

The Icons
A six-piece collection that captures the essence of who we are.
Perfection is a lifelong pursuit and a perpetually
elusive goal. In celebration of our 30th anniversary, we
recreated six classic pieces, remastered for modern life.

This is the Icons Collection.

For those of you familiar with the original designs, we hope
you welcome these styles as old friends. For those of you just getting
to know us, they represent the essence of who we are.

These pieces feel so modern that if they weren’t in our archives
we’d want to design them right now.
Behind the Scenes
Making things the right way takes time, skill and constant
refinement. There is no formula, no app, to get it done faster.
Making things the right way also requires the contributions
of lots and lots of people. These are just a few of their stories.

Design 1:50
A matter of proportion
Style 1:50
Making the complex look simple
Selection 1:50
An eye for timeliness
Fitting 1:50
The art of constant refinement

Stitching 1:50

Attention to detail
EF 30
Love can start with one and compel millions.